Type: Project Logo & Branding

When we teamed up with the folks at Hole in the Wall Hospitality, we wanted to create a visual identity for Two Tree that felt as organic and rooted as the name suggests. We began by designing a custom logo that features an intricate, branching tree a symbol of growth and connection that serves as the heart of the brand. That same thoughtful energy was carried into the menu design, where we used clean, elegant layouts to showcase their unique offerings, from elevated brunch favorites to specialty doughnuts.

Because hospitality is all about the details, we extended that identity across every physical touchpoint. We designed a cohesive packaging system that includes everything from branded takeout boxes and earth-toned paper bags to custom coffee sleeves and even staff apparel. It was a joy to help this restaurant find its voice through a design that feels less like a corporate identity and more like a natural extension of their kitchen.